A trade mark can be one of the most important assets of your business. Indeed, it can provide a valuable commercialisation opportunity. For example, an interested business may wish to purchase your trade mark or use your trade mark under licence to you. In cases like this, having a commercial agreement of this kind recorded in a written contract is recommended.

A well drafted written commercial trade mark agreement will clearly identify the respective rights of the contracting parties and importantly also deals with ‘worst case scenarios’. A comprehensive trade mark contract provides contingencies if a breakdown in the relationship occurs between parties. Without a solid written agreement in place to cater for such situations, further disagreements may arise on how to deal with the conflict. A ‘he said, she said’ resulting from an unclear trade mark contract or verbal agreement will result in unnecessary costs.  

Clearly documented trade mark agreements are a recommended investment at the outset, to provide your business with certainty, avoid legal hassle at a later stage and maximise your commercial return from the transaction.

Actuate IP’s trade mark contract services

Actuate IP provides a range of trade mark related agreements, documentation and services.

• Transfer / assignment of trade marks
• Licensing of trade marks (exclusive & non-exclusive)
• Trade mark / brand usage guidelines
• Related confidentiality agreements
• Advice on proposed trade mark agreements
• Negotiating trade mark agreements on your behalf

We draft a range of commercial agreements – see our Business Legal Checklist.

Place an Online Enquiry to contact a Trade Mark Attorney or call us on 1300 768 730.